The final stages of the 2011 Polocrosse World Cup will be broadcast on Sky Sports and Horse & Country TV after the organisers announced a deal to film and broadcast matches from the competition series. The Polocrosse World Cup takes place at Onley Grounds Equestrian Centre in Warwickshire from the 8th to the 17th of July with Sky aiming to premiere matches in early September. The dedicated equestrian TV channel, Horse & Country TV, will then broadcast extra coverage from the Polocrosse World Cup 2011 on Sky 280 and online.

The competition series will be filmed by the production company Playback Sports, who are experienced in filming Eventing competitions and have agreed a deal with British Eventing, Sky Sports and H&C to cover eight British Eventing competitions in 2011. Joe Metcalfe, Managing Director of Playback sports said, “We are really excited to be covering the World Polocrosse Championships this year. It’s a great opportunity to highlight what an exhilarating sport Polocrosse is”.

Jonathan Rippon, Head of Programming for H&C, said “We are delighted to be showing extended coverage from the Polocrosse World Cup 2011 series on H&C. It’s a further example of our continued commitment to bringing as broad a range of equestrian sports as possible to our viewers.”

The UKPA’s CEO Iain Heaton said “It’s brilliant to have polocrosse back on Sky Sports for the third year in a row and also for us to start working with Horse & Country TV this year too. This year it is the biggest and best competition of them all, the World Cup, so the polocrosse will be absolutely top class and having TV cameras there will just add to the occasion. Obviously it will be best to come and watch the competition live in July but if people can’t make it then it is great that they will have a chance to see the highlights on TV at a later date.”

The entire competition will be filmed and put onto DVD so that fans can also buy all the action to watch over and over again. These will be available to buy from and at the event itself.

The World Cup will see the top 8 polocrosse nations in the world compete for the ultimate prize. Alongside the UK and Ireland there will be teams from Australia, New Zealand, South Africa, USA, Zambia and Zimbabwe. The competition will run from the 8th to the 17th of July, alongside events such as a pony club polocrosse competition and displays and demonstrations from other equestrian sports.